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Casely Beatles Collection Launch in NYC

Event Fab had the honor of partnering with Casely to produce an immersive product launch celebrating their limited-edition Beatles Collection — a tribute to one of the most iconic bands of all time. Hosted in New York City, this experiential launch event blended music, design, nostalgia, and innovation into a fully branded environment that transported guests into the world of The Beatles.

Working closely with Casely’s creative team, we delivered custom scenic elements, interactive moments, high-impact branding, a themed stage, a replica Abbey Road photobooth, and curated product displays that turned the venue into a vibrant, Beatles-inspired experience. The result was a launch that celebrated art, culture, and the enduring legacy of the Fab Four — through Casely’s unique design lens.

Honoring The Beatles Through Design & Experience

Casely’s vision for this launch event was bold, ambitious, and deeply rooted in music history. After securing official licensing for Beatles artwork, the brand set out to create an event that not only showcased their new product line but also honored the cultural impact of The Beatles.

The goal was immersion — giving guests a chance to step into the music, the artwork, and the iconic moments that defined the band’s legacy. Event Fab was brought in to bring that vision to life through experiential design, scenic fabrication, interactive elements, and environmental storytelling.

Together with Casely’s design team, we crafted a detailed creative plan that included thematic installations, custom product showcases, bold venue branding, and a signature photo experience inspired by one of the most recognizable album covers ever created. Every detail was engineered to celebrate the artistry behind the Beatles Collection while creating an unforgettable environment for influencers, media, and fans.

What We Designed & Delivered

Event Fab produced a series of immersive, Beatles-inspired installations and scenic elements to support Casely’s limited-edition collection launch.

Project Highlights Included:

  • A full Abbey Road replica photobooth, complete with zebra crossing and album-cover staging

  • Custom Beatles-inspired stage designed for product reveals and programming

  • Thematic product display installations showcasing iPhone cases, AirPods accessories, and charging packs

  • Oversized scenic branding moments to reinforce the collection aesthetic

  • Full venue branding, including a custom-wrapped elevator with Beatles artwork

  • Environmental design designed to echo The Beatles’ spirit, color palette, and visual legacy

  • Layout support, scenic positioning, and immersive storytelling throughout the venue

Every element worked together to celebrate The Beatles’ history while amplifying Casely’s modern design identity.

Behind the Build

Creating this Beatles-inspired environment required a balance of nostalgia, modernity, and scenic precision. Our team began with Casely’s artwork direction and developed scenic concepts that would translate The Beatles’ visual language into an immersive physical experience. The Abbey Road photobooth was engineered to be instantly recognizable, structurally sound, and perfectly lit for high-volume photos. Product displays and stage elements were fabricated to elevate the collection while remaining faithful to Beatles-inspired design cues.

Installation involved transforming the venue into a cohesive Beatles world — from elevator wraps to scenic walls, staging, branded treatments, and photomoment buildouts. Our team coordinated closely with Casely’s design and marketing teams to ensure every scenic detail reflected the creative direction. Once complete, the event space felt vibrant, nostalgic, and alive with the spirit of the Fab Four.

The Final Experience

Iconic. Immersive. Vibrant.

Planning & Pre-Production

Planning for this launch event included detailed renderings of each scenic piece, spatial mapping for product displays, and technical planning for the Abbey Road photobooth. We collaborated closely with Casely’s team on artwork adaptations, branding placements, and color-accurate printing to ensure the event reflected The Beatles’ legacy with precision.

Pre-production involved fabricating scenic elements, preparing vinyl wraps, engineering the photobooth structure, testing lighting, and coordinating installation logistics. Our team executed a seamless install, transforming the venue into a graphic, music-inspired environment designed for high engagement and strong visual storytelling.

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Frequently Asked Questions

Yes — we specialize in immersive product launches, influencer events, and branded experiences.

Absolutely. We custom-fabricate scenic photo environments that replicate iconic visuals.

Yes — we produce signage, wraps, graphics, scenic elements, and environmental branding.

Yes — our team builds custom fixtures that highlight products beautifully and intentionally.

NYC, CT, MA, RI, plus nationwide for select branded activations.

Timeline varies by scope, but most require 4–10 weeks from concept to install.

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