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Dan’s Taste Food & Wine Series: The Ultimate Summer Experience in the Hamptons

Dan’s Taste Food & Wine Series is one of the Hamptons’ premier annual culinary events — bringing together top chefs, beverage brands, and food lovers for an elevated summer experience. For this year’s series, Event Fab was brought in to deliver custom scenic elements, branded décor, photo opportunities, signage, and environmental design across multiple event zones.

Our team created a cohesive visual identity that tied together sponsors, tasting stations, lounges, and interactive areas while maintaining the upscale coastal feel the Hamptons is known for. This project highlights Event Fab’s ability to support large outdoor festivals, branded experiences, and multi-sponsor events with polished, high-impact visuals across New York, Connecticut, Massachusetts, and Rhode Island.

A High-End Culinary Event in the Hamptons

Dan’s Taste Food & Wine Series is known for its vibrant atmosphere, premium food and wine offerings, and picturesque summer setting. The organizers partnered with Event Fab to bring a fresh visual aesthetic to the experience — including signage, branded elements, scenic touches, and sponsor-focused installations.

The event required a thoughtful balance of coastal sophistication and energetic festival vibes. We began with a site evaluation to map foot traffic patterns, high-visibility signage areas, sponsor zones, and photo-worthy locations. From there, we built out creative direction and design concepts that aligned with the event’s brand partners and upscale Hamptons audience.

With multiple event nights and an evolving layout, consistency and flexibility were key. Our team ensured every branded element felt intentional, clean, and cohesive, helping unify the entire experience while supporting dozens of participating chefs, restaurants, and sponsors.

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What We Designed & Delivered

Event Fab provided a broad range of design, décor, and event-activation solutions to elevate the guest experience and strengthen sponsor visibility.

Event Highlights Included:

Full signage suite including directional signs, welcome displays, and branded entrances

Sponsor-branded scenic elements to highlight premium partners

Photo-ready feature moments throughout the venue

Branded tasting station accents and scenic décor

Lounge furniture and soft seating arrangements

Coastal-inspired environmental design and scenic touches

Branded backdrops and step-and-repeat moments

Consistent visual identity across multiple event nights and participating vendors

Every element was designed to withstand outdoor conditions while maintaining a clean, high-end presentation.

Behind the Build

Because this was a large outdoor festival with multiple activation areas, our team focused heavily on planning and logistics. After the initial site walkthrough, we developed a complete layout strategy for signage placement, scenic zones, sponsor visibility, and high-impact brand moments. The creative direction was built around a clean coastal aesthetic with bold, photo-ready elements designed to complement the Hamptons setting.

Installation days required coordinated timing to work around vendor load-ins, catering teams, and tent installations. Our crew ensured every branded element was precisely placed, secure, and weather-ready. Once completed, the environment felt polished, cohesive, and perfectly suited for a luxury culinary event.

The Final Experience

Vibrant. Polished. Elevated.

Planning & Pre-Production

The planning process included studying attendee flow, sponsor needs, and event branding guidelines across multiple nights of programming. We developed mockups, signage plans, and scenic layout maps to ensure consistency throughout the event footprint.

Pre-production involved producing a full set of branded elements, preparing outdoor-durable signage, coordinating logistics for transportation, and staging key pieces in advance. On-site, our team installed everything according to the approved layout, ensuring a smooth and efficient setup for each activation zone.

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Frequently Asked Questions

Yes — we frequently support festivals, culinary events, brand activations, and large outdoor experiences with scenic, signage, and décor.

Absolutely. We specialize in sponsor visibility, branded moments, and custom scenic features that integrate seamlessly with event layouts.

We design and prepare all outdoor elements to withstand wind, sun, and moisture while maintaining a premium look.

Yes — we regularly support events throughout the Hamptons, Long Island, NYC, CT, MA, and RI.

We recommend planning 6–12 weeks in advance depending on the size and number of branded pieces needed.

Definitely. Much of our work involves collaborating with planners, producers, caterers, and venue teams to ensure a unified final product.

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