Event Fab partnered with the Havas Formula team to produce two high-energy pop-up experiences for Mike’s Hard Lemonade — one in New York City and one in Los Angeles. What began as a simple bar rental request evolved into a complete event production collaboration featuring immersive attractions, custom scenic builds, interactive installations, and bold, brand-forward environments.
The campaign was designed around scientific insights into what sparks joy and boosts happiness. Our role was to bring those findings to life through a series of playful, unexpected, and highly interactive experiences — from a massive adult ball pit to a beverage conveyor belt, and even a lemon-themed infinity room. The result was an unforgettable brand activation that delivered impact, visibility, and extraordinary engagement.
